The shows attracted a significant number of key-decision makers and specifiers from within the industry sectors at the Birmingham NEC, as companies are now recognising that shows offer a targeted and efficient way to maximise business opportunities during a tough period of economic down turn.

The RAC, combined with the HVAC show and the IFFE, combined with the Convenience Retailing show resulted in a successful few days for Tesseract. The co – location of the events lead to a successful couple of exhibitions for Tesseract as the exhibition stand attracted a small amount of quality leads from these two industry sectors.  It also gave the sales team a valuable opportunity to talk to a number of clients who were exhibiting at the main events for their industry.

With thousands of visitors passing through the doors and over 100 exhibitors at both the RAC and the IFFE, this gave Tesseract’s sales skilled sales team a fantastic opportunity to demonstrate their market leading Service Management Software to potential and existing customers on their exhibition stand.
The RAC proved more successful for Tesseract in terms of lead generation, however the IFFE produced some fantastic exhibition stands from our existing clients, a great spectacle and a chance to talk to some of the worlds leading suppliers of fuel and maintenance equipment.

Overall, the shows produced a great opportunity for Tesseract to boost their presence within the these two sectors and as a result these are shows Tesseract may well wish to exhibit at in the future.